LG Shine

On the phone front, a review in today’s Journal is the LG “Shine,” This looks like a Razr that slides instead of flips, and with a much bigger screen. The large LCD is a mirror when the phone is idle. This LCD/mirror technology is reminiscent of the Philips Miravision TV, a product that would be a runaway success if they priced it competitively. The Shine is the next step in LG’s project to bring fashion design to cell phones, preceded by the Chocolate and the Prada phones. Judging by the photo in the paper, the Shine is just a regular simple phone – which is exactly what a huge segment of cellphone users want. If it performs this basic function superbly – making clear calls with good reception – it will be a hit. Unfortunately the Journal hints that the fashion trade-off may have gone too far; the trendy metal casing may impair reception of the wireless signal.

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