DiVitas partners with Avaya

Last week Avaya announced that it has chosen DiVitas as its preferred partner for mobile unified communications (UC). The companies will do joint marketing and cross-training of their sales forces in a reference sale mode. This is huge for DiVitas because it opens Avaya’s distribution channel to it. According to Phil Klotzkin, Avaya’s senior manager for UC, this channel supplies 20% of the business phone systems world-wide.

The DiVitas solution plugs a small but important gap in Avaya’s product line. Avaya already has a mobile unified communications solution, called one-X Mobile.

One-X Mobile extends PBX features to cell phones, notably the ability to give out a single number that rings on both your cell phone and your desk phone; the ability to do PBX-related actions like 4 digit dialing and transfers; visual voicemail; and the ability to move a call in progress between the cell-phone and the desk phone.

The DiVitas product offers a comparable solution set, but goes beyond one-X Mobile with Wi-Fi voice and a range of social networking features including IM and Presence. Because it uses Wi-Fi, the DiVitas solution requires a dual-mode handset. Virtually all new smartphones are dual-mode, but with the exception of Nokia’s Eseries and Nseries, few of them are well suited to voice over Wi-Fi. One-X Mobile uses the cellular voice channel rather than Wi-Fi, so it runs on a wide variety of phones.

For IM related features both DiVitas and Avaya’s desktop Integrated Presence Server use open source Jabber software. The two will be integrated with each other by the end of the year.

DiVitas/Avaya system diagram

For now the DiVitas handset software (client) is not integrated with the one-X Mobile handset software – the customer will choose one or the other for each user. The DiVitas client and the one-X Mobile client will each retain their different look and feel, and the one-X Mobile client will continue to run on single-mode phones and the DiVitas client on dual-mode.

In a recent interview, Klotzkin said that one-X Mobile is sufficient for most customers, but that there are a few for which dual-mode functionality is essential. Partnering with DiVitas enables Avaya to satisfy those customer needs. One such customer is CSX, the freight company. Some of its far-flung operations are in areas with no cellular coverage; Wi-Fi solves this problem. Avaya has been working with CSX on dual-mode solutions since 2004, when Avaya, Motorola and Proxim introduced the very first dual-mode system.

According to Vivek Khuller, CEO of DiVitas, “CSX has been working with Avaya since the earliest days of dual-mode telephony, and they are finally satisfied. It’s an important accomplishment for both our companies.”

Because the DiVitas solution uses smart-phones CSX gets a useful side benefit, namely that it can run proprietary application software on the phones, eliminating the need for its employees to carry a laptop. The other side benefit is that even in areas of cellular coverage the Wi-Fi connection can be used to save on cellular minutes.

So everybody gains. Avaya plugs a troublesome gap in its product line; DiVitas gets an excellent distribution channel; the Avaya channel adds a fully supported best-of-breed solution to its portfolio; and end users get the familiarity of Avaya with the handset technology of Nokia and the DiVitas software that weaves them together into a user-friendly package.

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